AI-native agency built exclusively for startups, combining AI speed with human expert judgement to build distinctive brands at a fraction of market price
OOD stands for out-of-distribution
In machine learning, out-of-distribution is what a model can’t predict.The data point that doesn’t follow the pattern it was trained on.That’s the point of a brand.
YOUR BRANDYOUR MARKET
5 reasons to use OOD
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We compound your brand into an edge that lasts
AI makes it easy to build and copy products. OOD helps you compound everything you do into a strong brand which competition can’t copy. Making it easier to raise from investors, align employees, win over customers and accelerate growth.
“Brand is what’s left when the substantive differences between products disappear. But making the substantive differences between products disappear is what technology naturally tends to do. So what happened to the Swiss watch industry is not merely an interesting outlier. It’s very much a story of our times.”
LLMs follow patterns to predict the next likely output. AI will give you a brand that makes sense for you, and for everyone else. OOD uses human experts to deliver a differentiated brand, only you can own.
Provide the briefYOU
Structure company, customer and competitor contextAI
Map current brandAI
Review context and current brand, set direction on the briefEXPERT
Build v1 of the briefAI
Rview, edit and deliver outputEXPERT
We deliver your brief within days
AI delivers slop in minutes. Traditional agencies deliver polished work in weeks. OOD delivers strategically sound and scalable brand work in days.
With battle scars from spending years inside startups, scale-ups and multinationals, our experts build brands that not only look pretty, but are commercially effective.
AI does 80% of the heavy lifting for the v1. You only pay for the 20% where our brand experts spends time on: Review output, ingest creative ideas, ensure differentiation and brand best practices.
AI — 80% OF THE V1EXPERT REVIEW — WHAT YOU PAY
We compound your context from day one
OOD is affordable before your raise your first VC round. Working with you from Day 1 we understand you better than anyone else. That context compounds, making every output faster, sharper and more consistent.
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How it works
01
Submit request
Share your brief and NDA, if required.
02
Upfront flat fee
Receive a signed NDA and flat fee.
03
Share context
Accept fee and provide any context available.
04
OOD drafts
Our proprietary AI workflows generate a first draft based on brand best practices and expert creative input.
05
Expert reviews
Our global brand experts review, tune and quality-assure every output.